Strategic Marketing Manager - Impianti Packaging

Product Launches & Market Entry

- Own end-to-end strategic marketing planning for new products, services, and market segments

- Define positioning, pricing strategy and channel mix for each launch

- Coordinate cross-functional launch teams across Sales, Product, and Operations

Brand Positioning & Awareness

- Develop and maintain a consistent brand narrative aligned with strategic vision

- Oversee messaging frameworks, value propositions, and competitive differentiation

- Manage external agency relationships for creative and communications work

Demand Generation & Growth

- Design and execute demand generation programmes across digital and physical channels

- Define KPIs and measurement frameworks to track pipeline contribution and ROI

- Identify and develop new growth opportunities through market intelligence and customer insight

Pricing & E-commerce Management

- Define and manage pricing strategies across product lines, ensuring alignment with market positioning and margin objectives

- Own the e-commerce platform strategy, roadmap, and day-to-day performance

- Collaborate with Product and IT teams to optimise the online customer journey, conversion, and revenue