Media and Performance Marketing Manager

Milano e provincia Indeterminato

Aggiornato il 08/03/2024

  • Strategic role in communication for a 100% digitally-native brand
  • Italian company B2B with a roadmap of international and digital expansion

Azienda

The company was founded in 2011 in Veneto (where the HQ is still located) to offer to B2B clients high standard professional products on the market, guaranteeing delivery within 24/48 hours throughout Italy. Then in 2019 the fan-base grows exponentially thanks to the new website and mobile app, and the company expands to sales on foreign markets: France, Germany, Spain, UK.

In this growth scenario, the company has decided to invest in Marketing Division with a new role of Media & Performance Marketing Manager to lead all aspects of Media Strategies.

Job Description

The Media and Performance Marketing Manager will have the following key responsibilities:

1. Media Strategy

  • Develop and execute a comprehensive media and communication strategy, maintaining a unified brand presence while tailoring content to specific channels, aligned with e-commerce objectives, target audience, and brand identity.
  • Develop the social media strategy to drive the engagement and growth through innovative campaigns, community building, and influencer partnerships.
  • Monitor digital trends, emerging technologies, and practices to continually enhance the organization's digital communication strategies.
  • Cultivate relationships with internal and external key stakeholders (as agencies)
  • Manage media budget, allocate resources effectively, and set performance goals for each channel and initiative.
  • Monitor and analyse media performances, providing regular reports to leadership.

2. Analytics and Measurement

  • Define KPIs for content and digital communication.
  • Monitor and analyse the effectiveness of campaigns, content engagement, and media investments, and use data-driven insights to refine strategies.



3. Team Leadership

  • Manage and mentor a team of digital specialists.
  • Set clear goals, provide regular feedback, and foster a collaborative work environment.
  • Encourage professional growth and development within the team.



4.Collaboration and Cross-Functional Alignment

  • Collaborate with internal teams such as content, sales and product to ensure media investments are aligned with overall business objectives.



Competenze ed esperienza

The Media and Performance Marketing Manager has the following qualifications and requirements:

  • Master's degree in Economics.
  • Relevant experience in Beauty. B2B is a plus.
  • Proven experience (7+ years) in media, communication strategy in digital driven companies with a track record of successful campaigns and initiatives.
  • Deep knowledge of digital, social media and analytics tools. Excellent skills in the main Performance levers (SEA, Re-targeting, Affiliation, Performance display) and SEO.
  • Strong knowledge of Google Analytics; GA4 is a plus.
  • Excellent written and verbal communication skills, with a keen eye for detail and storytelling.
  • Experience in building relationships with media, influencers, and key stakeholders.
  • Creative thinker with the ability to develop innovative content and strategies in line with target.
  • Strong analytical mindset, capable of interpreting data to optimize strategies and tactics.
  • Strong leadership and team management skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Fluent in Italian and English is mandatory, French is a plus.

Completa l'offerta

  • Develop the new digital strategies of the company for European markets
  • Manage a team of digital specialists
  • Availability for weekly business trips to HQ offices (Veneto)
Consulente
Loredana Provasi
Job ref
JN-112023-6244114

Riepilogo

Settore
Marketing
Settore/Ruolo
Marketing Management
Categoria
FMCG (Fast Moving Consumer Goods)
Luogo di lavoro
Milano e provincia
Tipo di contratto
Indeterminato
Nome del consulente
Loredana Provasi
Numero dell´offerta
JN-112023-6244114