Marketing Manager - Outlet Center Brenner

Main responsibilities:

• Collaboration with the Operations Director and the Head of Marketing Department in the definition of the Centre's budget (costs and revenues).
• Elaboration of an annual calendar of events, shared with the Retail function, to support growth objectives
• Development and planning of the Marketing, digital, media, PR, tourism and visual plan in order to achieve the objectives set and increase brand awareness among the target audience;
• Management of external relations with media, digital and press agencies;
• Management of the Centre's institutional advertising campaigns, as well as all the main campaigns
• Organization of different events
• Media planning and buying activities
• Management of temporary leases (mall activation)
• Management of the Centre's set-ups for events or holidays.
• Supplier management (limited to his own area of ​​activity)
• Definition of Loyalties system of the Center;
• Constant monitoring of the KPIs set and ROI analysis of the initiatives
• Management of the Marketing Team of the Center in order to develop and motivate direct reports e maximize their potential and business value
• Research and development of co-marketing and partnership agreements