Head of Digital Marketing
Firenze e provincia
Permanent
- Candidati
- Salva l´offerta
Bullet points
Head of Digital Marketing
Primary Firm in Software/Digital sector
Il nostro cliente
Primary Italian and multinational firm in the IT/Digital sector.
La figura ricercata
Responsibilities:
- Build our digital marketing roadmap
- Manage all digital marketing channels (e.g. website, blogs, emails, social media) to ensure brand consistency
- Oversee and improve customer conversion journey (from free trial to paid)
- Motivate a small, but global (USA, Europe), digital marketing team to achieve goals
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
- Measure ROI and KPIs and prepare budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Manage and improve online content, considering SEO and Google Analytics
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
Il candidato prescelto
Requirements
- Proven work experience of Digital marketing in companies selling B2B SaaS in an international context (Italian market is not relevant to us)
- Strong team management and communication (written and verbal) skills in English (Italian language is not relevant)
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Ability to manage a small but global marketing team
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics and CRM software
- Hands on experience with PPC marketing campaigns
- Familiarity with web design
- Excellent analytical and project management skills
Cosa comprende l'offerta
Growth opportunity
Note
In Michael Page crediamo nella diversità e nell'inclusione. Promuoviamo le pari opportunità senza discriminazioni sessiste, raziali, di età, religiose, di orientamento sessuale e qualsiasi altro aspetto che possa essere considerato di esclusione o discriminante.