Country Manager - Lead Generation & Performance Agency

Milano Permanente

Pubblicato il 31/03/2022

  • Multinational American Agency based in New York
  • Country Lead role

Il nostro cliente

The Company was founded in 2017 by one of the world's most influential marketers according to The Wall Street Journal and Forbes. For over two decades he has been providing consulting and thought-leadership to the business and marketing community. The agency brings his passion, innovation and insights to life for brands across the globe, it was built to provide deep expertise in digital channels that are extremely complex, and changing daily. The agency offers integrated solutions with unique services and deliverables tailored to unlock full-funnel growth.

The focus areas are:

- Strategy & Planning;

- Customer Journey Mapping;

- Data Analytics & Insights;

- Dashboard Development;

- Persona Development;

- Conversion Rate Optimization.


- Successfully conduct sales calls and meetings to understand prospect needs and position the Product as a thought leader to help brands grow their digital presence;

- Research and create sales proposals and other forms of follow-up to advance the sales cycle and nurture prospects into customers;

- Set the office, hire and manage the team;

- Deliver energetic and expert presentations to in-house marketers that teach them something new while also delivering Agency's core value propositions;

- Exercise thoughtful persistence with follow-ups to close the deal;

- Negotiate (along with VP of Sales) contract terms and SOW language;

- Participate in sales training and bring new ideas to the table to improve processes;

- Little travel required, but willingness to host video calls a must.

Il candidato prescelto

- At least 10 years enterprise sales or client services experience within a performance marketing agency (SEO, SEM, Social Media, or Programmatic services);

- Have a solid understanding of how marketing channel strategies work together, including SEO, paid search, social media, mobile, PR, and email;

- Outstanding communication skills and the ability to effectively convey what's most relevant and meaningful for various audiences within the client organization including the C-Suite, marketing team, finance and IT teams, in a clear and understanding way;

- Preferred: Has read and understood "The Challenger Sale" and embodies the principles in the book;

- Excellent knowledge of search engine criteria / algorithm updates (i.e.: Panda, Penguin, Pigeon);

- Strong experience with industry standard tools (Google Analytics, Google Search Console, SEOMoz, SEMrush, etc.);

- Excellent presentation capabilities and preparation/follow through;

- Able to manage a team and to build a solid vision within the Country;

- Exceptional analytics, project management skills, writing and organizational skills;

- Ability to manage and prioritize many clients and deadlines concurrently, while also managing internal and external expectations for workload;

- 4-year college degree or equivalent experience. Master degree would be a plus.

Cosa comprende l'offerta

Given the nature of these leads, the ideal candidate is very savvy in all forms of digital marketing and can have in-depth and strategic discussions with Director and VP level marketing resources on the client side. The ideal candidate is an expert at asking thoughtful questions that challenge the stakeholder's point-of-view and add value to their day. He/She uses deep understanding of customers' businesses to push their thinking. He/She believes that sales conversations should involve equal parts discovery and teaching, and is able to tailor messaging based on the insights learned during the discussions with the prospect. He/She understands complex sales cycles in which achieving consensus and eliminating risks is paramount to big companies, yet is also able to strategically take creative risks to differentiate and delight enterprise leads so that the agency doesn't sound like everyone else. Last but not least, is a consummate professional. He/She represents the company well at every stage of the process, and consider integrity to be paramount.

The Company strives to always under-promise and over-deliver, and prospects should have realistic expectations set from day one. We are looking for a Country Lead who will have the opportunity to boost his / her career accross international levels / challenges.

Andrea Policardi
Job ref

Sommario dell´offerta

Digital & New Media
Sales Management
Media & Agency
Tipo di contratto
Nome del consulente
Andrea Policardi
Numero dell´offerta